| Advertisement |
Item of publicity to promote a product or service in
newspapers, magazines, on TV etc. |
| Advertising agency |
Marketing services firm that assists companies in
planning advertisements |
| AIDA |
Attention, Interest, Desire, Action - the aim of all advertising |
| Benefit |
Advantage of a product or service |
| Billboard |
Signboard for advertising posters |
| Broadsheet |
Newspaper printed in a large format. |
| Campaign |
Organized course or plan of action |
| Circulation |
Average number of copies of newspapers or magazines sold over a period of time |
| Classified ads |
Small advertisements in newspapers or magazines, divided into categories. |
| Commercial |
Advertisement on radio or TV |
| Coupon |
Part of a printed advertisement to be used to order goods or samples |
| Direct mail |
Advertisement sent by post to prospective customers |
| Double-page spread |
Advertisement printed across two pages in a newspaper or magazine |
| Editing |
Reviewing or rewriting in order to make suitable for publication. |
| Eye-catcher |
Something that particularly attracts one's attention |
| Features |
Special characteristics of a product |
| Generic advertising |
Advertising for a whole sector, such as tourism, rather than a specific product |
| Hoarding |
Wooden structure, or signboard, used to carry advertisements |
| Hype |
Excessive or intensive publicity; exaggerated claims made in advertising. |
| Jingle |
Catchy tune, with a short simple rhyme, used to promote a product. |
| Key words |
Informative words chosen to indicate the content of a document |
| Launch |
To start an action in order to introduce something (e.g. a new product) |
| Mailshot |
Piece of advertising material sent to potential customers by post |
| Mass media |
The main means of mass communication (newspapers, TV & radio) |
| Plug |
Favourable publicity in the media for a commercial product (e.g. a book) |
| Poster |
Large sheet of paper used in advertising |
| Prime time |
Hours on radio & TV with the largest audience, usually the evening |
| Promote |
Use advertising and publicity to try to increase sales of a product |
| Roadside signs |
Large panels along roads and motorways used for outdoor advertising. |
| Slogan |
Phrase used to advertise a product, or to identify a company or organization. |
| Slot |
Specific time in a broadcasting schedule allotted for a commercial |
| Sound bite |
Short extract from a recorded interview or speech. |
| Spam |
Unsolicited advertising sent through the internet as an email message |
| Spot |
Position of a commercial in a radio programme or TV schedule. |
| Tabloid |
Newspaper printed in small format, usually with a lot of photographs. |
| Target |
Objective; what is aimed at |
| U.S.P. |
Unique Selling Proposition; a declaration of what makes a product different |
| Write copy |
Write a text to be printed or spoken in an advertisement or a commercial. |
Деловой / бизнес английский | Business English
